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ASA: 48% of alcohol-free ads could be breaking rules

Published:  09 October, 2025

The Advertising Standards Authority (ASA) has announced the results of a trial that used artificial intelligence (AI) at scale to see if alcohol ads are sticking to the rules.

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Long read: Are hard seltzers over before they really began?

Published:  02 September, 2021

Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations, anticipates a hard year ahead for a fledgling drinks trend.

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