ASA: 48% of alcohol-free ads could be breaking rules
The Advertising Standards Authority (ASA) has announced the results of a trial that used artificial intelligence (AI) at scale to see if alcohol ads are sticking to the rules.
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The Advertising Standards Authority (ASA) has announced the results of a trial that used artificial intelligence (AI) at scale to see if alcohol ads are sticking to the rules.
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Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations, anticipates a hard year ahead for a fledgling drinks trend.
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